Dom and I first met on a cold and snowy afternoon in Stuttgart, Germany. Instantly, I was drawn to his vision for the future and clear track record of past successes as founder, investor and entrepreneur.
As we have continued to work together, I am consistently impressed by Dom’s dedication, focus and leadership. Our company is strong thanks to the unshakable vision of its dynamic leader.
Take some time to get to know the man behind Exponential, Inc. (XPO²), Dom Einhorn.
What was your childhood and early adult life like?
I was the youngest of three boys. My maternal grandmother, Mathilde Fontaine, was always my role model. Mathilde became a French resistance fighter during WWII after her husband and several of her siblings were killed.
I grew up in a small village in Alsace in Northeastern France during the 1970s and 1980s. During the long winters, I would literally “devour” hundreds of French and German books, with a special penchant for literary works.
My favorite French writer was Jules Verne. He taught me that everything was possible and that only true adventurers and entrepreneurs could impact the world in a meaningful way.
I read every book Verne wrote – twice.
On the German side, the magic realism of Gunter Grass helped shape my early views on political activism and social issues.
I was a good to great student and made the cut to attend a prestigious military prep school, Saint Cyr l’Ecole, upon graduating high school.
But, after a brief stint in the French military, it became clear to me that my life path was that of an entrepreneur and trailblazer and not that of an “order taker.”
What is an early lesson you learned that primed you for success in the business world?
I was primed, at a very young age, to practice SELF DISCIPLINE and to avoid “empty indulgences.”
This carried over into my adult life.
Today, I can easily sit down and focus on one topic for hours at a time, if needed.
Who did you look up to when you were growing up?
My maternal grandmother, Mathilde.
She was my mentor, leader and role model.
She shaped who I have become as an adult. She taught me the core values of self discipline and asceticism.
What’s the most important piece of advice a mentor (family member, teacher, coach etc) gave you?
To be kind of respectful to others and never think of yourself first.
To be righteous, generous and giving while never letting anyone step on your toes.
Be gentle, yet tough at the same time, which is the only way to command respect, by earning it.
These were some of the values instilled into me by both my grandmother and parents.
What made you want to move to Los Angeles? What challenges did you encounter as you built your business there?
It was next to impossible to start a business in France during the early 1990s. There were endless bureaucratic roadblocks, and the Internet was barely in use at that time.
The USA, and California in particular, was very appealing in every way. It offered virtually unlimited networking opportunities, easier access to startup capital as well as a much more mature startup ecosystem.
The competitive environment on the other hand was a lot more challenging in every way with a pervasive “you only eat what you kill” attitude.
The US is, in many ways, the ultimate “performance based” society.
If you are unable to perform, the system will reject you. If you are an above average performer, the system will reward you rather handsomely.
How do you define “success”? How has it changed over the years?
In my early years (my 20s and my early 30s), I was mostly concerned about making my family and loved ones proud.
How they viewed me dictated many of my actions in life, both on the business and personal level…
While being positively perceived by family and friends is still important to me today, it ranks as a distant second to the deep longing for impact and legacy, especially social impact.
Everything I do today has an altruistic motivation.
I’ve always derived more pleasure in giving than receiving.
So, ultimately, my personal happiness is a direct “byproduct” of making other people happy.
What keeps you motivated as an investor?
The same applies to my motivation as an investor.
What drives me is IMPACT INVESTING, i.e. “return on society” before “return on investment”, although the two are deeply connected in my view.
What is the one theme that has guided all of your professional work? What are your truest professional talents?
You would need to ask my staff, colleagues and clients that question.
But they would likely answer that it is my drive and unwavering discipline when it comes to reaching objectives and milestones that makes them want to work with me.
I have many character flaws, impatience being one of them, but I have never been excused of lacking self discipline or drive.
10th Telecom Review Summit
In what ways is this event significant for you?
Whenever you are granted the opportunity to give a keynote address to influential leaders, in this case telecommunications and technology industry leaders, I believe you have to seize upon that opportunity to state your case.
And XPO²‘s mission is too important for anyone to ignore.
Can you offer an elevator pitch version of your Keynote? How did you come up with the angle you chose?
My address is short and visual, by design.
I will be discussing the “new startup ecosystem.” And that ecosystem today is heavily influenced by a new breed of social entrepreneurs and impact investors.
These new stakeholders are as much or more motivated by “return on society” as they are by “return on investment.”
And that is good news for us all.
What is your favorite part about launching a startup like XPO²?
Aside from the typical challenges faced by any startup such as hiring the right people for the right positions and training them to become the best they can be..
My favorite challenge revolves around the development of a global fundraising and “cashless donation” platform that we hope will revolutionize the way the world thinks about fundraising while exponentially increasing available funds NGOs need to operate and increase their overall impact.
What is the most challenging part about doing something that’s never been done before?
Pioneers take arrows while settlers take the gold.
And that is just fine with us.
We intend to blaze a new trail for NGOs and revolutionize their access to crucial funding. That trail is strewn with pitfalls.
In marketing terms we call these pitfalls “friction.”
Our objective as a team is to systematically eradicate friction points so as to build a new paradigm.
Who are some business people that you admire? Why do they impress you?
I admire Bill Gates and Warren Buffett for signing the Giving Pledge and inviting the world’s wealthiest individuals and families to commit to giving more than half of their wealth to philanthropy or charitable causes either during their lifetime or in their will.
I strongly believe such an effort was way overdue in a world where a small fraction of the population controls the majority of its assets.
And I particularly admire the growing trend of new breed social entrepreneurs all over the planet who are putting the values and need for social impact ahead of their own, personal agendas.
In France, for example, 1 out of 5 new startups today is a social business.
This is a fantastic trend that I hope and expect will continue.
But we have a long way to go…
What is your approach to management? How do you create a culture of accountability within your organizations?
Tom Price once said that “one person’s embarrassment is another person’s accountability.”
I truly believe that a CEO’s real purpose consists in building a team like he would a puzzle, i.e. by pro-actively selecting complementary pieces that will allow him to complete that puzzle.
The very last person I need on my team is another me, especially if I have one or more gaping holes left to fill.
How do you handle challenges and setbacks? What does it take for you to be able to move on after critical failures?
It is not about how hard you fall down, but about how quickly you get back up on your feet.
Small failures are inevitable.
In fact, they are a crucial part of the learning process. The quicker we fail at some things, the faster we learn, iterate and can find solutions to the problem we are looking to solve.
The ultimate success would not be nearly as rewarding if it weren’t for the obstacles, adversity and setbacks we encounter along the way.
Were you a natural born leader or did you have to cultivate these skills? What was that process like and has it changed as you’ve matured?
I don’t believe any person is a natural born leader.
A leader has no choice but to transcend what our mind tells us to do.
And, through evolution, our minds have always sought to protect us from anything that does not lie within our comfort zone.
To truly lead requires us to step way outside of that comfort zone and rewire our brains accordingly by forming new habits that don’t come naturally.
On that topic, I would strongly recommend the book “The Brain that Changes Itself”, a book written by Canadian psychiatrist and psychoanalyst, Norman Doidge.
I find myself having to constantly step outside my existing comfort zone as it is the only way to push beyond self imposed boundaries in our quest to achieve greatness, in whatever field.
A great violinist is not natural born.
Neither is a leader.
Both require thousands of hours of practice and dedication.
On Exponential, Inc. (XPO²)
Where did the idea for XPO² come from?
I have been working with NGOs around the world for over 20 years. I’ve tried to be a “socially responsible investor” for even longer than that. In XPO², these two worlds meet, in more ways than one.
NGOs, especially smaller ones, tend to rely exclusively on donations in cash and kind.
As a result, the average NGO has a very poor web presence, bad to non-existent marketing outreach, etc.
Less than half of all NGO websites carry a donation button, for example.
For those that do, half of them are clunky or don’t work at all.
These are some of the problems we intend to solve with XPO².
We also intend to empower every person on the planet to become an impact investor.
If you could address one environmental or social issue on an international level, what would you want to tackle?
I strongly believe that most every social and environmental issue can be solved with proper education, from domestic violence to animal rights or global warming.
We have no control over natural non man-made disasters, but we do over most everything else.
What’s been the most challenging part of getting this venture off the ground?
The challenges of building the technology that powers our cash and cashless donation platform, as it required some serious out-of-the-box thinking.
Finding the right founding team was not easy either.
What will success look like for you in regards to this project? Be as specific as possible…
Without a doubt, we want to be defined by our net social impact.
This is what ultimately will define our legacy.
Many like-minded organizations tend to define themselves by the amount of money they raise.
But, I am convinced that money only is a bad measuring stick as it does not measure “accountability of money spent.”
You can raise $1 million for a cause, only to see a small fraction (if any) of those funds directly contribute to that cause.
On the other hand, you can raise very small amounts of money and have deep social impact.
In some extreme cases, we have raised $100 and were able to feed 100 school kids.
An important part of what we are setting out to accomplish consists in creating a new paradigm of transparency and accountability, which shows donors the net social impact of their donations in a visually-compelling way.
For example, Reggie may make a token donation of $5, but we will report to him the “net social impact” of his donation by showing him exactly where/when and to the benefit of whom his funds were deployed.
This represents a radical departure from where we are today, and we want to change that status quo as soon as possible.
What is XPO²?
10,000+ Vetted NGOs
XPO² is a complete scalable marketing and fundraising technology solution which will help over 10,000 high value, community focused organizations, from around the world in 2018.
1,200+ International Merchants
XPO² is an ever-expanding ecommerce portal, which allows “cashless donations” to be made in the form of purchases, on over 1,200 brands, located around the world.
By 2020, Over $4 Trillion in Ecommerce Sales
XPO² completely disrupts fundraising by offering deserving NGOs opportunity to capitalize on the global ecommerce revolution.
XPO²‘s complete digital marketing, fundraising, and ecommerce technologies are free to the nonprofit organizations and charities that use our solution.
By 2020, global ecommerce sales revenues are projected to top $4 Trillion.
Between 2011 and 2014, the number of people donating to NGOs around the world increased from 1.2 billion to 1.4 billion.
By 2030, that number is projected to reach 2.5 billion.
With over 10 million NGOs in the world, XPO2 is perfectly situated to completely disrupt fundraising as it is known.
The Future of Ecommerce
Over 85% of ecommerce merchants are already using affiliate marketing programs.
On average, our proprietary ecommerce platform saves consumers anywhere from 5% to 40% on each transaction.
Our trusted merchant partners are able to reduce their marketing costs by 10% to 40% in marketing costs when compared to other marketing channels and initiatives.
Finally, the charities, clubs and nonprofit organizations we support earn free money with each transaction, at zero risk or expense to them.
By offering vetted organizations that strive to provide the greatest net social impact with access to revenues through our cashless donation model, consumers around the world can shop for the things they need, to support organizations working to make our world a better place.
XPO² Fundraising: Passion, Perspective and Power
In 2018, we will work to support over 10,000 NGOs to protect the natural environment, strengthen our communities, and transform what’s possible for the 7.6 billion people of Planet Earth.
The size of our ambition can only be matched by the passion of our perspective: by supporting worthy organizations committed to achieving the highest net social impact, we are making the world a better place.